Marketing Degrees And Courses

Schools by State
for Marketing Managers:

AB AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK ON OR PA PR QC RI SC SD TN TX UT VA VT WA WI WV WY

Career Highlights for
Marketing Managers

Training generally required for this career includes: Bachelor's or higher degree, plus work experience.

Relevant Job Titles

(Supplied by experts and industry contributors for this career category)

• Account Supervisor
• Assistant Marketing Manager
• Brand Manager
• Bridal Consultant
• Business Developer
• Business Development Director
• Business Development Manager
• Business Development Specialist
• Category Manager
• Channel Manager
• Commercial Director
• Commercial Lines Manager
• Commercial Marketing Specialist
• Community Relations Director
• Director of Business Development
• Director of Market Analysis
• Director of Sales and Marketing
• Director of Sales Marketing
• Fashion Coordinator
• Fashion Marketer
• Fashion Stylist
• Head of Marketing
• International Trade Specialist
• Internet Marketing Manager
• Market Development Manager
• Market Research Manager
• Marketing Administrator
• Marketing Agent
• Marketing Assistant
• Marketing Communications Manager
• Marketing Coordinator
• Marketing Director
• Marketing Executive
• Marketing Manager
• Marketing Officer
• Marketing Operations Director
• Marketing Planner
• Marketing Representative
• Marketing Sales Supervisor
• Marketing Vice President
• Media Buyer
• Media Marketing Director
• Media Planner
• Membership Administrator
• Membership Director
• Pricing Analyst
• Pricing Manager
• Pricing Specialist
• Product Development Manager
• Product Line Manager (PLM)
• Sales and Marketing Manager
• Sales Officer
• Sports Marketer
• Strategic Planner
• Strategist
• Supervisor of Sales
• Sustainable Products Marketing Manager
• Trade Specialist
• Vice President of Marketing
• World Trade and Maritime Division Manager

Information Sources

BrainTrack's information on colleges and careers is drawn from many sources, including government databases, BrainTrack's own research, and results from original data analysis algorithms.

Marketing Manager Job Description

Career tips, salaries, and lists of schools.

A company's success relies heavily on the effectiveness of its marketing. Marketing identifies potential products and the customers who are most likely to buy them, communicates the availability and benefits of these products, and motivates customers in target markets to buy (either other businesses, government agencies or individual consumers). Marketing managers plan and implement marketing campaigns constantly, always looking for new ways to identify potential customers and promote brand awareness to bring in sales leads.

A marketing manager's responsibilities can include:

• Developing a complex marketing strategy
• Estimating the demand for products and services
• Working with web developers and designers to create websites that are powerful marketing tools
• Coordinating promotional events such as contests; speaking engagements or charity events to draw media attention
• Overseeing the creation of marketing collateral such as brochures and flyers
• Writing blogs and bulleting board posts, and networking through social media such as MySpace, Second Life and LinkedIn
• Coordinating presence at events such as trade shows and conferences
• Developing presentations and handouts for sales staff and company leaders
• Analyzing markets to learn information about target markets and customer profiles
• Writing press releases to distribute announcements to news outlets
• Researching competition
• Identifying potential products, creating unique ways of packaging them to meet the needs of customers, and setting pricing

In many small businesses, marketing managers do a lot of the implementation work themselves, often on tight budgets. In larger companies, marketing managers have teams including product development managers, market research managers, graphic designers, web developers, tradeshow coordinators, etc. and may work with multi-million dollar budgets. They may collaborate with advertising managers, promotions managers, or contract marketing firms.

Extensive travel is frequently required of marketing managers.

Marketing Manager Degrees and Marketing Manager Schools

Employers look for marketing managers with a bachelor's or master's degree from a college or university in business administration, advertising or journalism with an emphasis on marketing. In highly technical industries, companies may require a bachelor's degree in science or engineering.

Marketing Manager Classes

Marketing students usually study:

• Management and business law
• Economics, accounting and finance
• Mathematics and statistics
• Market research and data analysis
• Advertising, communications and sales
• Psychology and consumer behavior
• Creative writing, journalism and public speaking
• Graphic design, art and photography

Internships or related work experience are important, and an excellent way to increase employability. Optional certification through organizations such as The Public Relations Society of America can provide additional leverage for job seekers. Being fluent in additional languages can add significant advantage for many positions.

Online Marketing Manager Classes and Programs

There are many marketing degree programs available online, from associate's to master's degrees. Although these programs usually do not offer the internship or job placement opportunities that on-campus programs do, they provide a great deal of flexibility and convenience. When comparing programs, look for accreditation through direct-learning oversight organizations. Consider also how well courses included in the program support specific career goals.

Marketing Manager Requirements

A bachelor's degree in business administration, journalism, advertising or marketing is considered a minimum requirement by most employers. High-tech industries often prefer at least a bachelor's degree in engineering or science.

How to Evaluate Marketing Manager Schools

Degree programs for marketing managers should be evaluated for:

• Tuition and amenities - Does tuition for the program seem to go more toward faculty and course offerings, or amenities such as fitness clubs, performing arts or athletic programs that may not be as beneficial? What resources are made available to students to help them take advantage of financial aid options such as grants, scholarships, student loans and work/study?
• Flexibility and focus - How flexible is the school in allowing students to choose courses of emphasis or customize their degree? Do course offerings comprehensively cover topics relevant to specific career goals?
• Class size and experiential learning - In popular majors like business and marketing, classes can be quite large. What is the student-teacher ratio in introductory classes? Are internships coordinated by the program, and are there plenty of desirable ones to choose from?
• Graduate success - Does the school have regular career fairs that feature many employers that hire marketing staff? How many students get employment in their field upon graduating?

Apply For a BrainTrack Business Scholarship

For students currently pursuing a business or management degree, BrainTrack's Business Schools Scholarship helps recipients to fund their education as they prepare for new or advanced careers in fields such as general management, marketing, advertising, sales, accounting, finance, management analysis and consulting, and more.

The scholarship is designed to help others considering business and management as a career path by asking applicants to share essays on their experiences as a business degree student. Students who are pursuing associate, bachelors, masters, or higher degrees are eligible. A winning and runnerup award is given every semester.

Scholarship Details and Submission Form

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Mechanic

• Automotive Mechanics
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Massage and Physical Therapy

• Massage Therapist Schools