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Marketing Management Degrees and Career Info in California



  School and Career Overview

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Here are some tips for selecting schools, based on an analysis comparing each school to all others across dozens of factors:

Schools Concentrating On Marketing Managers

  • Focus: For schools with a focus on this career area, look at Santa Monica College, Pasadena City College, Berkeley City College, and Moorpark College.

Fastest Response From Schools

  • Request Info: For the fastest information for prospective students, look at the Spotlight schools on this page.

Student Body

  • Part-Time: For schools emphasizing part-time studies, consider Mt Sierra College, San Diego State - Imperial Valley, San Diego State, and Hope International.
  • Female: For schools particularly welcoming to female students, consider Advanced, Mount St Mary's College, LA College International, and Humphreys.
  • Diverse: For a diverse student body, consider Northwestern Polytechnic University, Lincoln, San Diego State - Imperial Valley, and Rio Hondo College.
  • Adult Learners: For lots of adult learners, consider Palo Verde College, Lake Tahoe Community College, Mendocino College, and Lassen Community College.

School Setting

  • Out of State: For geographic diversity, take note of LA College International, Stanford University, Pepperdine University, and Whittier College.
  • Dorms: For a residential campus environment, take note of University of the West, William Jessup University, Hope International, and Stanford University.

Excellence

  • SAT: For students with high SAT scores, look at Stanford University, Southern Cal, Cal Berkeley, and Biola.
  • % Accepted: For selective institutions, look at Stanford University, Cal Berkeley, UCLA, and Cal State San Bernardino.
  • Class Size: For small class sizes, look at Stanford University, San Joaquin Valley College-Rancho Cordova, San Joaquin Valley College-Visalia, and Whittier College.

 

Read Reviews of Schools for This Career and State

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Spotlight California Schools Related to This Career

DeVry University

  • Locations: Alhambra, Anaheim, Bakersfield, Colton, Daly City, Elk Grove, Fremont, Fresno, Irvine, Long Beach, Oakland, Palmdale, Pomona, San Diego, San Jose, Sherman Oaks
  • Programs: 5 relevant programs; click the school name for details.
  • Degrees: Bachelor

University of Phoenix

  • Locations: Bakersfield, Beale AFB, Chula Vista, Costa Mesa, Culver City, Diamond Bar, El Centro, Elk Grove, Fairfield, Fresno, Gardena, Lancaster, Lathrop, Livermore, Los Angeles, Murrieta, Oakland, Ontario, Palm Desert, Pasadena, Rancho Cordova, Roseville, Sacramento, Salida, San Bernardino, San Diego, San Francisco, San Jose, Visalia, Woodland Hills
  • Programs: 12 relevant programs; click the school name for details.
  • Degrees: Bachelor, Master

ITT Technical Institute

  • Locations: Anaheim, Clovis, Concord, Corona, Culver City, Lathrop, Oxnard, Rancho Cordova, San Bernardino, San Diego, San Dimas, Sylmar, Torrance, West Covina
  • Programs: 7 relevant programs; click the school name for details.
  • Degrees: Associate, Bachelor, Diploma, Master

DeVry University's Keller Graduate School of Management

  • Locations: Alhambra, Anaheim, Colton, Daly City, Elk Grove, Fremont, Irvine, Long Beach, Oakland, Palmdale, Pomona, San Diego, San Jose, Sherman Oaks
  • Programs: 2 relevant programs; click the school name for details.
  • Degrees: Master, Post- Bachelor's Certificate

Everest College

  • Locations: Ontario
  • Programs: One relevant program; click the school name for details.
  • Degrees: Associate, Bachelor

Charter College

  • Locations: Oxnard
  • Programs: One relevant program; click the school name for details.
  • Degrees: Associate

Argosy University

  • Locations: Alameda, Orange, San Bernardino, San Diego, Santa Monica
  • Programs: 6 relevant programs; click the school name for details.
  • Degrees: Bachelor, Doctorate, Master

Heald College

  • Locations: Concord, Fresno, Hayward, Milpitas, Rancho Cordova, Roseville, Salinas, San Francisco, Stockton
  • Programs: One relevant program; click the school name for details.
  • Degrees: Associate

UEI College

  • Locations: Anaheim, Chula Vista, El Monte, Huntington Park, Ontario, San Bernardino, San Diego, Van Nuys
  • Programs: One relevant program; click the school name for details.
  • Degrees: Associate

Golden Gate University

  • Locations: San Francisco, San Jose
  • Programs: 3 relevant programs; click the school name for details.
  • Degrees: Bachelor

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Study from Anywhere at Online Schools Related to This Career

University of Phoenix Online

  • Programs: 13 relevant programs; click the school name for details.
  • Degrees: Associate, Bachelor, Doctorate, Master

DeVry University Online

  • Programs: 4 relevant programs; click the school name for details.
  • Degrees: Bachelor

Kaplan University

  • Programs: 3 relevant programs; click the school name for details.
  • Degrees: Associate, Master

Walden University

  • Programs: 20 relevant programs; click the school name for details.
  • Degrees: Bachelor, Doctorate, Master

AIU Online

  • Programs: 3 relevant programs; click the school name for details.
  • Degrees: Associate, Bachelor, Master

Ashford University

  • Programs: 13 relevant programs; click the school name for details.
  • Degrees: Associate, Bachelor, Master

Student/Alumnus Reviews of Schools for This Career and State

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University Of California Los Angeles • Los Angeles, CA
Studying Economics (completion in 2001)

• 10/9/2011

"The negative side of attending UCLA is the size of the university and the budget cuts they are facing. The positive side is also the size of the university in that there is something for everyone."

Ratings are on a 1-10 scale

CharacteristicRatingComment
Would Recommend?maybeA smaller liberal arts college would be more appropriate for a career in marketing and public relations. However, UCLA is still a prestigious institution so it may still be a good fit for some.
Program Reputation6I think UCLA provides a good economics program. I believe they are competitively ranked and that the current reputation is accurate.
Program Quality1I was not a Communications major so I can not say that what I studied at University has helped me in my particular career. However, it did give me the discipline and work ethic that is helpful in any occupation.
Instruction4Professors did not provide individual attention and classes were too large. No real world internship programs or partnerships were available at this university, but they were at others.
How Difficult9The program was very challenging and required high standards. Core classes were also graded on a bell curve so only a certain percentage of students were allowed to receive high grades.
Hands-On vs. BookishThere seems to be a good mix. A lot of book learning is required on your own, but some classes had a lab component so hands-on learning was also part of the curriculum.
Schedule Flexibility5Summer classes are good for catching up. Core classes were offered each quarter but flexibility is average considering so many classes had to be taken in sequential order.
Academic Facilities4Resources were fine for a large public institution faced with budget cuts and other issues. Professors were aloof and very challenging to reach outside of the classroom. Most had bad reputations and were difficult to work with.
Social Life7One of the benefits of attending such a large university is the diverse amount of events that were available. There is something for everyone.
Placement Services5The University is very large and I have not personally utilized the career services assistance program. However I imagine it is no better or worse than another comparable public university.
Alumni Network3School is too large and fragmented to have a clear networking capability for their undergraduate alumni. Grad school alumni network is much more focused and connected.

University Of Southern California • Los Angeles, CA
Studying Communications Management (completion in 2001)

• 11/16/2011

"I would highly recommend my school to anyone considering entering the field of marketing. It provided a very strong foundation in the field, focused on strengthening writing skills, and offered real world experience."

Ratings are on a 1-10 scale

CharacteristicRatingComment
Would Recommend?yesUSC's School of Communications offers students a wonderful foundation in the fields of communications and marketing. In addition, it exposes students to a very strong and committed alumni network.
Program Reputation10USC's Annenberg School of Communications is well established and recognized. It's alumni network is very strong and students are represented throughout many industries.
Program Quality10USC provided me with wonderful exposure to instructors who worked within the field of communications and marketing. This offered me the opportunity to work on issues that are timely and relevant within the real world.
Instruction10The instructors I had at USC were instrumental to many notable accomplishments within the fields of communications, marketing, policy and entertainment. With this wide array of specialties I was exposed to a wide spectrum of successful marketing endeavors within many industries.
How Difficult7While I found the program very challenging, I believe my background in sociology helped me greatly in conducting the required research and critical analysis. This knowledge and work was crucial for the marketing and communication projects I was assigned.
Hands-On vs. BookishProbably one of the reasons I enjoyed this program as much as I did is the fact that the work required was very real world and hands-on oriented. The classes allowed students to participate in the creation and marketing of products and campaigns, rather than solely read about case studies.
Schedule Flexibility10The program I participated in was geared specifically for working individuals. My classes were set only on the evenings, which allowed me to work full-time.
Academic Facilities7The Annenberg School for Communications has its own building on campus, which allows for easy access to helpful resources. Instructors were always available for students during evening hours, which worked well for working individuals.
Social Life5While I'm sure there were parties and social events, as an evening program, this was not a focus. Nevertheless, it was quite easy to get involved with school sprit with the football field directly across the school's building, allowing us to view the players and band practice.
Placement Services10Through my school's job listings I was able to secure my first internship, which led to my full-time job. In addition, I am still able to access career services assistance despite having graduated ten years ago.
Alumni Network10Through my alumni network I was able to secure my first internship while attending school. In addition, this program in particular was very helpful in securing my first full-time job, as my predecessor and my vice-president had both graduated from my school with my degree.

College Of Notre Dame • Belmont, CA
Studying Business Administration (completion in 1998)

• 11/30/2011

"It was not a top school, but I had a good experience and have a successful career. I made several close friends and am happy with my degree."

Ratings are on a 1-10 scale

CharacteristicRatingComment
Would Recommend?maybeThe college is very small, and depending on the person, I would consider my recommendation. As a small Catholic college, it is also very expensive.
Program ReputationI have not followed the program or the college. I moved out of state and receive no communication from the college.
Program Quality8The program provided good access to internship and mentorship programs. Professors had good industry experience.
Instruction8Professors had good industry experience. Courses provided good preparation for business scenarios.
How Difficult5Courses were challenging, but not overly stressful. Atmosphere was not exceptionally competitive.
Hands-On vs. BookishThe course combined case studies as well as internships. Faculty often included guest speakers, to balance book learning.
Schedule Flexibility9I took evening and day courses. I never had a problem getting the course I needed when I needed it.
Academic Facilities5The facilities were average, with up-to-date computer and research offerings. Faculty was always available.
Social Life4The school was primarily a commuter college. I did not have much experience with the social aspect of this college.
Placement ServicesI do not recall using the career services program. When I graduated in 1998, jobs were falling off the trees.
Alumni NetworkI have not personally tapped into the alumni network. I moved out of state and have not tried networking with alumni.

Cal State Long Beach • Long Beach, CA
Studying Marketing (completion in 2008)

• 11/22/2011

"Loved the school. It has a pretty campus, tons of parking and it's easy to get to."

Ratings are on a 1-10 scale

CharacteristicRatingComment
Would Recommend?yesI felt like it gave me the necessary foundation for securing a job. However, I wouldn't return for a grad program here.
Program Reputation7My school is not well known outside of the LA area. However, it provides great value for the investment, for students choosing to study here.
Program Quality9Cal State Long Beach had great professors and teaching methods. I also was involved in a marketing organization and got to meet many professionals in the industry.
Instruction9We learned from real-life scenarios found in major renowned publications like Harvard Review, LA times. etc. Projects were very relevant to things I do in the job.
How Difficult10Work was challenging - we had to read articles, write papers and present in class. People who didn't do homework or read textbooks typically failed.
Hands-On vs. BookishWe learned via book and hands on. In class, it was mostly book oriented, but projects involved us solving real-time problems.
Schedule Flexibility8I was able to find classes in the evenings and mornings. However, it was more challenging for students with full-time jobs, because not all classes were offered at variable times.
Academic Facilities7Tutors were available, as well as faculty hours. We didn't have labs.
Placement Services4I wouldn't say I got a lot of assistance. Majority of work was done by me in terms of securing a job, but that's expected.
Alumni Network7I wish faculty had a tighter support system for new grads. Nonetheless, we were able to invite some to class to share their real-world experiences.

National University • Los Angeles, CA
Studying International Business (completion in 2011)

• 12/4/2011

"I was quite satisfied with the school because I have a day job. However, I would have preferred to attend a more traditional university if I had the flexibility to attend day classes."

Ratings are on a 1-10 scale

CharacteristicRatingComment
Would Recommend?yesI would definitely recommend NU to anyone who wants to keep their day job and study in the evening and weekends. However, if you have the flexibility to attend day classes, I would recommend a traditional university like Stanford, USC and UCLA.
Program Reputation7The school's current reputation is very good when comparing it with universities such as Phoenix and DeVry. I think it's the best school for those who want to work full-time during the day as they offer evening/weekend on-campus classes. However, if you have the flexibility of attending day classes, I would recommend a more traditional university like Stanford, USC and UCLA.
Program Quality7National University is great, especially with it's MBA Program. The facilities are great but their student placement services are very poor.
Instruction7I can't really speak about career preparation because I held several executive marketing positions before starting my MBA program so I was already prepared. I have learned a great deal and I have been able to apply it into my consulting business so it was highly relevant. The only criticism is that I didn't get the opportunity to go deeper into the subject matter, which I would have liked to.
How Difficult7The workload of any MBA program is challenging, and then you add a full-time job on top and things get challenging. I implemented personal systems to make my life easier but I still had papers to write and copious research to do so it remained challenging. But I didn't mind it because I want to feel that I earned my MBA.
Hands-On vs. BookishI think there is a very good mix of hands-on vs. book learning. Some topics are naturally very book driven so adding a lot of hands-on is not appropriate. NU provided plenty of hands-on learning with subjects that called for hands-on.
Schedule Flexibility8The class schedule is pretty flexible as they offer evening and weekend on-campus classes. However, they are not flexible if you have been scheduled to take evening classes and you request to for a day class if you have a day off from work.
Academic Facilities8NU has excellent facilities and resources. They have more computers than needed and there was never a time when I could not find a specific book, journal or article from the library. The classroom space is very generous and the academic advisors, tutors and professors were readily available and helpful. There was even good study group support.
Social Life8The social experience at my school was fantastic! Unfortunately I didn't have much time to go to many of their social events.
Placement Services2Again, I think they have good intentions to create a job placement and career services assistance service. The only issue is that it is neither well-organized nor effective at present.
Alumni Network2The alumni network is not great. They mean well but I don't think they have a proper alumni network working as of yet.
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