Here are some tips for selecting schools, based on an analysis comparing each school to all others across dozens of factors:
Schools Concentrating On Marketing Managers
- Focus: For schools with a focus on this career area, look at Manhattan Community College, Queensborough Community College, ASA Institute, and La Guardia Community College.
Fastest Response From Schools
- Request Info: For the fastest information for prospective students, look at the Spotlight schools on this page.
Student Body
- Part-Time: For schools emphasizing part-time studies, consider Empire State College, Long Island University-Riverhead, Maria College, and Farmingdale State College.
- Female: For schools particularly welcoming to female students, consider Russell Sage College, LIM College, Long Island University Brentwood, and Trocaire College.
- Diverse: For a diverse student body, consider Professional Business College, Medgar Evers College, Monroe College, and Hostos Community College.
- Adult Learners: For lots of adult learners, consider Empire State College, Long Island University-Riverhead, Metropolitan College of New York, and Long Island University Rockland.
School Setting
- Out of State: For geographic diversity, take note of United States Military Academy, The King¦s College, Columbia, and The New School.
- Dorms: For a residential campus environment, take note of The King¦s College, United States Military Academy, Wells College, and Paul Smiths College.
Excellence
- SAT: For students with high SAT scores, look at Columbia, Cornell, RPI, and NYU.
- % Accepted: For selective institutions, look at Columbia, United States Military Academy, Cornell, and Baruch College.
- Class Size: For small class sizes, look at Yeshiva University, Cornell, Wells College, and Rochester Institute of Technology.
Student/Alumnus Reviews of Schools for This Career and State
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NYU • New York, NY
Studying Marketing (completion in 2006)
"NA"
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | I had a good experience socially and educationally. They take good care of foreign students |
| Program Reputation | 8 | The reputation is good. I think it will be one of the top 10 universities in USA. |
| Program Quality | 8 | They had the best faculty possible. The practical exposure to concepts was good. |
| Instruction | More than 5 years ago | NA |
| How Difficult | 8 | The kind of assignments given were tough. We had so many presentations to complete. I being from India, had to cope up with the new culture and teaching methodologies too. |
| Hands-On vs. Bookish | They have a practical orientation. The professors get you do so many case studies that you think from various different angles to workout the same problem. | |
| Schedule Flexibility | 8 | Professors were understanding. They would accommodate your requests to miss classes due to part time work. |
| Academic Facilities | 9 | Absolutely great. They have all latest technologies and encourage students to use the facilities. |
| Social Life | 8 | I enjoyed the social activities. I participated in organizing a few events too. |
| Placement Services | 6 | It could be better. They did have campus placements but not many companies turned up. |
| Alumni Network | 8 | It is one of the best. They have frequent programs and invite the alumni. |
New York University • New York, NY
Studying Double Major, Marketing And International Business (completion in 2005)
• 9/16/2011
"Much of what I learned in class did not translate to what I am currently doing right now in my career. It was what I learned through my internships that really mattered. However, if it wasn't for my affiliation with the school, I probably would not have gotten my first job."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | maybe | You go to NYU for the brand. You are basically paying the tuition to get a diploma from NYU as opposed to other business schools. If you can get a scholarship, then it's probably worth it, but at $30,000 a year without a scholarship, it may be better to spend your money elsewhere, especially if you plan to work away from New York. |
| Program Reputation | 8 | Along with Wharton (Univ. Penn) and Harvard Business School, NYU's business school is one of the top schools in the East. Unlike the aforementioned schools, and business schools such as Stanford and UC Berkeley, there is a degree to which you can "pay your way in" to the school, which diminishes the allure of the school somewhat. |
| Program Quality | 4 | What I learned about marketing did not really apply to what I currently do. Some basic concepts I learned are certainly applicable, but what is more important is to be able analyze what is working and what is not and to make changes accordingly. That is something you do not learn in school. |
| Instruction | 6 | The professors in the marketing program are experienced professionals who are currently working or have worked in important positions in various Fortune 500 companies. They lecture based on what they have seen and bring in knowledge that they have acquired to supplement textbook learning. |
| How Difficult | 7 | Marketing itself is a simple discipline to learn. It is putting the concepts you learn into practice, through internships and group projects, that was difficult. The work load was manageable, and most of it lies on being able to trust others in your group to work their fair share. |
| Hands-On vs. Bookish | A business school is not hands-on... it is mostly learning from textbooks and listening to the experiences of professors to supplement textbook materials. In junior and senior year, there are many group projects, which will sort of act as "hands-on" experience, but this does not replicate the importance of taking on an internship and learning from the outside world. | |
| Schedule Flexibility | 8 | Most classes are held on weekdays, and some classes are exclusively held only at night, allowing you to work during the day. Some of the classes are held only once a week (instead of 2-3 times a week), which encourages students to work at internships to gain experience. Some classes/lectures are also held online (lectures are simulcast). |
| Academic Facilities | 9 | The library is 10 floors tall at NYU... it is huge, and puts most municipal libraries to shame. Classrooms are available in both lecture and theater style settings, and all of them have computer hookups. Many classes have teacher assistants available, and most professors have office hours when you can visit them for supplemental learning. The computer center at the basement of the business school has many printers available to print out reports and presentations. |
| Social Life | 5 | There are many different clubs catering to a diverse range of interests. Since the school is not in a traditional campus setting, and instead is smack in the middle of a huge metropolis, the school spirit is somewhat diluted by surrounding communities. NYU also does not have a strong athletics program...there are teams, but they are not known for their prowess. |
| Placement Services | 8 | During junior and senior year, I was at the career center often, and got my internship and first job after graduation through them. The advisors are very helpful and well connected with numerous companies in New York City. |
| Alumni Network | 7 | NYU alumni are devoted to the school, and you will notice that they are very much involved in aggressive fundraising efforts for the school throughout the year. Since many of the alumni work in New York City, they are pretty much easy to get in touch with and offer a lot of support through mentoring and giving career advice. |
Columbia University • New York, NY
Studying Strategic Communications (completion in 2007)
• 9/17/2011
"The education was top notch. The professors were well versed in their craft. The university itself and New York were the perfect atmosphere to delve deeply into marketing and communication strategy."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | There are few opportunities like Columbia or the strategic communications program. It's a degree that can be accomplished while continuing to work and it opens doors to even greater things. |
| Program Reputation | 10 | Columbia University, being an Ivy League school, always holds a great reputation. My specific program has only grown in reputation since I left. |
| Program Quality | 10 | My degree mixed market strategy, journalism, communication strategy and tactical implementation. It prepared me very well for today's work environment. |
| Instruction | 10 | The classes were very hands-on with top notch executives in the industry as well as established professors. They made the courses very engaging and learning intensive. |
| How Difficult | 9 | The degree involved hands-on client work, so the expectations went well beyond classroom expectations. Market/communication strategy is a shifting focus, meaning the difficulty changed daily. |
| Hands-On vs. Bookish | We took on actual clients for much of our upper level master courses. This was very hands on. And our in class work was often practical in nature - a lot of team work and presentations. | |
| Schedule Flexibility | 8 | There are multiple graduate degrees with solely evening and weekend classes. Mine specifically was evening only. Columbia also offers online courses and summer sessions. |
| Academic Facilities | 8 | There are many, many resources at Columbia - all top notch. Professors are very accessible and the city itself becomes a resource on its own. |
| Social Life | 8 | Being in New York, there is never a shortage of opportunities. Every week there were organized networking events. Being a city school, sports were not as large of a deal. |
| Placement Services | 7 | Since I moved soon after graduation, I did not take advantage of these services. Though I have heard from others that they were top notch. |
| Alumni Network | 10 | We receive access to a diverse online library archive (Proquest, JSTOR, Factiva, etc). Also, the network holds networking functions around the world. |
Nazareth College • Rochester, NY
Studying Professional Communication & Information Design (completion in 2007)
• 10/1/2011
"It was great to get me where I am today. Would I go back and do it again? Maybe."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | The program is really good and the professors are great. The social life is lacking, unless you're a dork too. But oh well. |
| Program Reputation | 7 | I think the school is more known for physical therapy, education, and arts, but I think the program was great. It prepared me in many ways. |
| Program Quality | It's a great school. I focused more on communications than marketing, but still felt prepared to work. | |
| Instruction | 8 | Teachers were always available to meet. Classes were small. |
| How Difficult | 8 | It wasn't overwhelmingly difficult. To be honest, the more difficult classes were core classes in subjects I wasn't interested in. |
| Hands-On vs. Bookish | Some classes were all hands-on. Some were all book. Every major requires an internship. | |
| Schedule Flexibility | 8 | I think I usually had Fridays off. Some classes are only held during spring or fall semesters, but for the most part, it's flexible. |
| Academic Facilities | 8 | The library is good and the interlibrary loan program is good. The professors are always available. My program had a computer lab just for people in my major. |
| Social Life | 5 | Some of the kids were dorks. Not to be mean, but I would probably have liked the social scene at a larger school better. |
| Placement Services | 5 | Once again, it's better in the Rochester area. Occasionally, they get awareness of jobs outside the area, but they just don't have the contacts outside Rochester. |
| Alumni Network | 5 | It's more geared to those in the Rochester area. If you're outside, you won't have as much luck. |
University At Buffalo • Buffalo, NY
Studying Communication, Psychology (completion in 2011)
• 11/2/2011
"I enjoyed my time at UB despite my initial reaction to transferring schools after my freshman year. The people and professors were friendly and I had a lot of high school friends who attended UB as well, which rounded out my social network."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | maybe | If someone is interested in Marketing, I would advise them to focus on a Marketing degree rather than go the Communication route. Yes, communication does require completing certain Marketing electives, but I would assume the actual Marketing degree is far more extensive. |
| Program Reputation | 7 | The University at Buffalo is best known for its law school. Occasionally, it touts its communication department due to their contributions in the field, specifically organizational communication. |
| Program Quality | 7 | My Communication degree required, along with my willingness to do so, that I take a certain amount of credits in Marketing and Advertising. Although Marketing was not the focal point of my college degree, there was emphasis on it. |
| Instruction | 8 | My professors in the Marketing realm were very well informed of the current marketing landscape and available tools (facebook, twitter, linkedin...). They also had real world experience in that several of them worked for companies developing marketing campaigns in addition to teaching. |
| How Difficult | 5 | Personally, I did not find the program very difficult. There was a significant amount of work but many of the concepts were easy to grasp. |
| Hands-On vs. Bookish | As far as interaction, it really varied from class to class. Some classes you could get by simply by reading course materials and taking multiple choice exams, whereas others required you to complete group projects, write papers, and complete semester long assignments. | |
| Schedule Flexibility | 8 | There were plenty of chances to fulfill the credit requirements. In addition to providing their own summer and winter course options, they also accepted credit transfers for classes taken at Universities throughout the SUNY system. |
| Academic Facilities | 8 | During my time at UB, they were undergoing a vast expansion to the campuses, a project titled UB 2020. In my opinion, the facilities were above average compared to the first college I attended, but I am anxious to see how the University will attempt to improve its facilities. |
| Social Life | 7 | Unfortunately, I never had the chance to dorm at the University at Buffalo. I lived in off-campus apartments. I transferred to UB my sophomore year of college after attending SUNY Fredonia freshman year where I dormed and had a very active social life. |
| Placement Services | 8 | I have applied and interviewed for several jobs since graduating. The University at Buffalo has a website called Bullseye that makes applying for jobs and submitting resumes for job postings as easy as clicking a button on a mouse. |
| Alumni Network | 7 | I can not give a thorough appraisal of the alumni network since I am such a recent graduate. I have, however, received much contact as far as joining some sort of post-curricular alumni organization. Due to the frequency of communication I've received directly, I'm lead to believe that UB's alumni network is fairly extensive. |
St. John's University • Jamaica, NY
Studying Business Marketing (completion in 2001)
• 11/2/2011
"Overall I was satisfied with my school. It was exactly what I thought it would be with the right mixture of convenience and proper education. I would give them an above average grade when it came to the instructors."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | Yes, because I feel that for the price I paid to go to this school, it was outstanding. I needed to find a place to go that was near my house and also had enough instructors from the working world that when I graduated, I felt like the transition to the working world was seamless. |
| Program Reputation | 8 | St. John's has a good reputation for being a strong business school. It's not world renowned like Harvard or Dartmouth, but for the price, it's well known. |
| Program Quality | 8 | St. John's University is known for their business management school. I felt that the class sizes and teachers were more than adequate to learn what I needed to learn. |
| Instruction | 8 | I felt like for the money my parents paid, I got some great value compared to other schools that were more expensive. I was extremely prepared to hit the workforce running when I graduated. |
| How Difficult | 7 | The workload wasn't difficult, but there were some courses that I struggled with more than some others. Some of the more extreme mathematics courses required me to do more work than other courses. |
| Hands-On vs. Bookish | The school's instructors brought real world experience with them from the working world which helped to change the feel from a "textbook" to a real life learning experience. | |
| Schedule Flexibility | 8 | My school's class schedule was flexible. I needed to take some night classes to accommodate my work schedule and they were able to make it work for me. |
| Academic Facilities | 9 | St. John's has a library and an expanse of resources that we used to complete projects. I never had a problem or issue trying to find a way to figure out how to complete a project. |
| Social Life | 5 | My school had fraternities and sororities but I wasn't into that life. I didn't sleep away at this school because it's so close to my home, so my social experience probably could have been better had I gone to a sleep-away school. |
| Placement Services | 8 | My school's placement programs are good but I ended up finding my own employment before I could allow them to place me. I always felt like they would have been there to help had I not been able to find my own work. |
| Alumni Network | 5 | My school makes the effort to reach out to alumni, but I have really ignored these requests. I am too busy at my own job now to be bothered by it, but I see their mailings and I get their phone calls. |
New York University • New York, NY
Studying Marketing (completion in 2009)
• 1/8/2012
"The school was not the best, due to limited class offerings. However, the location allowed me to take advantage of everything offered in New York City."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | Although the school may not have the best marketing classes, it does teach you a lot about business in general. There is also a lot of opportunity to take advantage of internships and networking offered in the city. |
| Program Reputation | 9 | The school has a very high ranking. The business school is very prestigious overall, even though marketing is not their specialty. It looks impressive on a resume. |
| Program Quality | 5 | There were great teachers and the classes were interesting. However, there was not a wide variety of classes. |
| Instruction | 6 | The instructors were excellent. The advising and career preparation were almost nonexistent. |
| How Difficult | 3 | The courses were not difficult within my major. They mostly involved listening to lectures and memorizing information. |
| Hands-On vs. Bookish | The school was very lecture/reading focused. There were no hands-on assignments. | |
| Schedule Flexibility | 2 | There were no weekend classes. The school is designed for full-time students. |
| Academic Facilities | 5 | The school has a thirteen-story library with every book you could need. The computer labs had outdated computers and not enough for all students. |
| Social Life | 3 | The school's social activities were not very fun. There were activities offered, but they were not very interesting. |
| Placement Services | 2 | The school provided little on-campus recruitment for marketing majors. The on-campus job placement was focused on the finance industry. |
| Alumni Network | 3 | I am not involved in any alumni programs. I constantly receive requests for money, although there is little offered to alumni. |
Cornell University • Ithaca, NY
Studying Landscape Architecture & Urban Planning (completion in 2010)
• 1/6/2012
"I loved Cornell when I was there, but I do even more so after attending another university for graduate school. My time at Cornell is something I will always remember fondly, and I hope it will allow for career opportunities in the future."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | Either program would be ideal for someone in my field. They are both highly rated and respected, and they offer everything an undergrad would need to succeed (if only the economy would do the same). |
| Program Reputation | 10 | Both programs are highly rated by professional organizations. Though my classmates have had difficulty finding work in a recession, we all feel prepared, should an opportunity arise. |
| Program Quality | 10 | I was able to form my own degree path at Cornell. Both of my programs were exceptional and I was fortunate to be a part of each department. |
| Instruction | 10 | The instruction at Cornell was exceptional. The coursework was relevant and I feel it prepared me for an eventual career in my field. |
| How Difficult | 10 | Working on two degrees at once was extremely challenging, both from a workload and administrative perspective. Real-world coursework, such as a yearly design studio, was challenging, but rewarding. |
| Hands-On vs. Bookish | A combination of design studios (hands on) and liberal arts education was exactly what I was looking for. Had I not done a dual degree and stuck only with landscape architecture, this would have skewed toward hands on. | |
| Schedule Flexibility | 10 | Getting two degrees in four years made me a master of finding flexibility in the system. I could get a liberal arts education during the day and take more technical courses in the evening. I was also able to take community college courses in the summer with prior approval, in order to allow more flexibility during the school year. |
| Academic Facilities | 10 | I had world-class libraries at every turn, plus great access to software and printing. The model shop in the architecture school was helpful as well. When I was in school, I would've rated this lower for the slow computers, but after doing a year of an awful master's program with little access to technology, I realize that there was so much Cornell had to offer. |
| Social Life | 7 | Greek life was huge on campus (2/3 of students were in a frat or sorority), and that cut off a lot of social events for me, as I'm not particularly interested in that world. Ithaca was isolated, but it's a great town and there was a lot of opportunity to do things off campus. |
| Placement Services | 10 | I worked at the Career Development Office, so perhaps my perspective is skewed, but the services offered by the university were very helpful. Resume workshops, cover letter assistance, practice interviews, and guidance were offered to all students. My department also offered portfolio reviews that were helpful. |
| Alumni Network | 10 | I have support from Career Services and an excellent alumni network. The university sponsors many alumni events in NYC, which are great networking opportunities. The upcoming tech campus will be another way to continue a connection to Cornell. |
New York University • New York, NY
Studying Data Analytics (completion in 2012)
• 1/15/2012
"I am happy I chose this school. It's a great school. So many resources to tap into and I see a future here."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | For sure. It's New York. If you want to learn about marketing (on a world level), this is the place to be. This school will equip you with everything you need for the current marketplace. |
| Program Reputation | 10 | My school is the first to come up with a program called Integrated Marketing, and they have different areas of focus, such as Analytics and Brand. |
| Program Quality | 10 | We had some of the best professors who currently work in the industry in senior positions. It was great to learn from someone with real-world experience and exposure. |
| Instruction | 10 | Very good. Latest information, latest topic discussions, latest course materials. The connections you make here are priceless. |
| How Difficult | 9 | It is highly competitive. Like any graduate program, there is so much to do and always so little time. |
| Hands-On vs. Bookish | Hands-on training all the way. Our professors are from the industry. Books are used to learn the fundamentals and principles of marketing, but real learning is hands on. | |
| Schedule Flexibility | 8 | Classes are in the evenings. You just have the option to do it either full-time or part-time. We do have summer classes. |
| Academic Facilities | 10 | You cannot beat the resources. The library is immense. We also have an amazing virtual library. Nothing can beat this! |
| Social Life | 10 | Sports are always there. Every student has all the access, but it is more prominent in the undergrad level. Graduate students can take part if they are interested, but otherwise, we do have social events totally for connecting people. |
| Placement Services | 9 | This is a centralized system for our entire school, and apart from that, our school director sends us amazing job opportunities. |
| Alumni Network | 10 | It is brilliant. We have people in some of the biggest companies and in the top positions, and the school organizes a lot of events to connect the alumni and the students. |
SUNY Suffolk Community College • Selden, NY
Studying Liberal Arts (completion in 2012)
• 1/17/2012
"I was very satisfied with my time at SUNY Suffolk Community College. For a community college to take their time and help me graduate with a busy out-of-school schedule was amazing."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | I would definitely recommend Suffolk to other people pursuing any kind of career. Their liberal arts program gives you freedom and time to think about what you want to do with your life. |
| Program Reputation | 10 | The liberal arts program is a great program at this school. I was told I would have a lot of freedom and a lot of classes to choose from and not have to take classes if I didn't want to. I took the classes I wanted to and did well. |
| Program Quality | 8 | I was very satisfied with my schooling, especially since it's a community college. Everyone always claimed the school to be the "13th grade," but I feel like I got a great education. |
| Instruction | 9 | I feel like I actually learned a lot throughout college. I mostly took classes that I thought would interest me, and it turns out they did. |
| How Difficult | 5 | Liberal arts isn't particularly a hard subject of study. I felt like I tried hard enough and I was never too stressed, so I did quite well. |
| Hands-On vs. Bookish | It's a great mix between hands on and book learning. For homework, you are told to read a book and answer questions based on what you read. When you get to class the next day, you discuss what you've learned and go deeper into the topic as a class or teacher to student. | |
| Schedule Flexibility | 10 | I participated in an independent study program. It was quite fantastic for a school, especially a community college, to work with my busy schedule. |
| Academic Facilities | 10 | The library system in the school was fantastic. Every time I needed to write a report or do research, the people who worked in the library always showed me how to work their library system/resources so I could find what I needed. |
| Social Life | 5 | I had very few classes where I actually got to talk to other students, because I was in an independent study. The times I did hang out with the other students, I found them to be very nice and fun. |
| Placement Services | 10 | I got an internship at Sony Music because of my school. This is a place I've always wanted to work. Hopefully, when I finish interning this semester, I will get hired for a full-time position. |
| Alumni Network | I did a lot of independent study while in school. I graduated with a class of people I did not know. |
Binghamton University • Binghamton, NY
Studying English (completion in 2004)
• 2/27/2012
"In the end, I could have gone to a bigger-name school, but I would've paid for it, literally. I've already paid off all my school loans, which is a source of pride."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | I think it prepared me for a vast number of careers, including email marketing. In the end, I chose a relatively general major that allowed me to go a number of ways outside of school. |
| Program Reputation | 8 | Binghamton is known for having a good English program. It's not necessarily known for being as prestigious as private schools. |
| Program Quality | 8 | I'm not sure Binghamton was any better than other schools, but it prepared me enough to do well in the real world. I may have done better with a degree focusing more closely on marketing. |
| Instruction | 9 | Professors at Binghamton were excellent. I thoroughly enjoyed the majority of my classes. |
| How Difficult | 3 | School and classes tend to come easily to me. College was no different. |
| Hands-On vs. Bookish | It may have just been how I tended to work, but I was much more inclined to learn on my own. I preferred to do my own reading and studying, and I worked better with little help. | |
| Schedule Flexibility | 10 | I was able to be very flexible with classes. I could take full days off if necessary, while also having classes later in the day. |
| Academic Facilities | 7 | Everything seemed to be in order when I was there. Buildings were being updated and the school was getting made over. |
| Social Life | 10 | I had a blast. I probably spent too much time being "social." |
| Placement Services | I didn't participate in any job placement programs via the school. I left without fully knowing what I wanted to do in life. | |
| Alumni Network | I don't typically participate in alumni programs. They tend to ask for money, which I don't tend to want to give. |
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