Here are some tips for selecting schools, based on an analysis comparing each school to all others across dozens of factors:
Schools Concentrating On Marketing Managers
- Focus: For schools with a focus on this career area, look at USC Upstate, Coastal Carolina University, Benedict, and Midlands Technical College.
Fastest Response From Schools
- Request Info: For the fastest information for prospective students, look at the Spotlight schools on this page.
Student Body
- Part-Time: For schools emphasizing part-time studies, consider Southern Wesleyan University, University of South Carolina - Beaufort, USC Aiken, and South Carolina State.
- Female: For schools particularly welcoming to female students, consider Columbia College and Converse.
- Diverse: For a diverse student body, consider Benedict, Morris College, Voorhees College, and Claflin.
- Adult Learners: For lots of adult learners, consider Southern Wesleyan University, Erskine College and Seminary, Converse, and Northeastern Technical College.
School Setting
- Out of State: For geographic diversity, take note of Bob Jones, Furman, The Citadel, and Coastal Carolina University.
- Dorms: For a residential campus environment, take note of Allen, Presbyterian College, Voorhees College, and Furman.
Excellence
- SAT: For students with high SAT scores, look at Furman, Clemson, College of Charleston, and University of South Carolina.
- % Accepted: For selective institutions, look at Claflin, Lander, USC Aiken, and North Greenville University.
- Class Size: For small class sizes, look at Erskine College and Seminary, Furman, Presbyterian College, and Voorhees College.
Student/Alumnus Reviews of Schools for This Career and State
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Coastal Carolina • Conway, SC
Studying Marketing (completion in 1998)
• 1/4/2012
"The school offers sports and Greek life, and it is full of school spirit. Every student can find something at Coastal."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | yes | I learned so much at Coastal. I highly recommend it for anyone wishing to pursue a degree in marketing. |
| Program Reputation | 10 | The school has a great reputation for its business and marketing programs. It has a reputation for getting you employed after graduation. |
| Program Quality | 10 | I rate my school very high. I learned a lot and found employment very easily. |
| Instruction | 10 | I learned a lot and was very prepared after graduating. The quality and relevance were very high. |
| How Difficult | 5 | It wasn't too hard or too easy. When you love what you are doing, it is always easier. |
| Schedule Flexibility | 10 | I was a full-time day student at Coastal. They do have night, summer and online classes. |
| Academic Facilities | 10 | Coastal is a wonderful school with a ton of resources. Whatever you need is made available. |
| Placement Services | I did not use career services. | |
| Alumni Network | 10 | The alumni network support is great. I am always going back to the school for a fun event. |
University Of South Carolina • Columbia, SC
Studying Journalism And Mass Communication, Public Relations (completion in 2005)
• 3/4/2012
"I studied and unfortunately did not take advantage of all of the opportunities the school had available socially. Also, my last year, they were in the process of relaunching everything to make it better."
Ratings are on a 1-10 scale
| Characteristic | Rating | Comment |
|---|---|---|
| Would Recommend? | maybe | I am not sure. I don't think it has the same credibility as other schools. |
| Program Reputation | 6 | South Carolina generally has a lower standard, compared to Ivy League schools. However, they do compete nationally in the advertising competitions and win. |
| Program Quality | 5 | They did not bring a holistic approach to marketing with regard to social media. Most of the marketing was very traditional-based, with limited focus on online marketing and viral marketing (especially the marketing efforts being seen on YouTube). |
| Instruction | 4 | What I learned at school was book smarts. They needed to have a mandatory internship program, as you learn more doing it than reading about it. Also, there should have been a case study class that focused on marketing campaigns and their effect on the market. |
| How Difficult | 6 | There was a lot of reading and writing involved. You had to take advertising, graphic design, public relations and marketing classes. There were also a lot of mock campaigns you had to create. |
| Hands-On vs. Bookish | It was mostly book learning. I would have preferred more hands on. | |
| Schedule Flexibility | 6 | I took a lot of classes that ranged from early mornings to evenings. I never was offered a weekend class, but I would have considered it. |
| Academic Facilities | 4 | We were in the basement of the basketball center, where it was not well lit and had no computer facility. The school was separate from the main campus. |
| Social Life | I did not get involved in the social aspect of the school. I was focused mostly on my classes. | |
| Placement Services | 1 | There was no job placement available for me. They had a career center, but they did not reach out to the students and definitely did not network nationwide for job placement. |
| Alumni Network | I do not participate in the alumni network's events, but I get a call from them at least twice a year, asking for money. |
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